I’ve briefly explained in my first post the reasoning behind setting up our own online shop. For us at carrotmedia it’s going to be a learning experience to make us better at our job. However, we have an alternative motive!
We want to give back to the community something which they can keep and learn from over the coming years as this blog will be ongoing as we will be sharing everything from who is involved, sales figures, marketing techniques, design and usability successes and most importantly any failures we have along the way.
We are by no means sitting in an ivory tower presuming this is going to be 100% success. We understand this is going to be a long process with its trials and tribulations. Eventually we would like to turn this project into a solid foundation for anyone setting up an online shop or store anywhere in the world.
So much of the literature out there is vague with no real facts and figures. Many are quick to judge mistakes as failures when they should be seen as learning experiences. We will be honest and factual about the whole experience in order to create a resource to all online retailers.
What we’d like – We would like to get YOU involved, everyone reading this blog will have a view on what we’re doing, how we’re doing it and what they think in the grand scheme of things. So get in touch, all feedback is good feedback.
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