Social media is expanding at an alarming rate and it would be foolish for businesses not to embrace this.
Advertising online on social media sites not only allows you to target your product directly to the people who will be interested in it but also measure your success through tracking clicks and sales. We are particularly interested in advertising on fashion blogs, where we expect our target demographic would congregate. This is the main advantage of social media marketing as adverts can be targeted to a very specific audience. Also, online advertising is interactive, it is not a one-way medium as potential customers can click on your add and be directed straight to your website where, if they wish, can find out more information about you.
Advertising space is mostly sold on a CMP (cost per mille) basis which means you pay so much for every thousand impressions. Unlike affiliate marketing, which usually functions on CPC (Cost per click) model, you are paying for an advert regardless of whether it produces any conversions. However, for the amount of visitors social media websites receive, it would be a missed opportunity not to advertise here.
There are many successful fashion blogs with significant traffic numbers reaching hundreds of thousands of people worldwide so to reach this kind of audience can only be beneficial to us.
Buysellads.com is an advertising marketplace making it easier for advertisers to work with website publishers and vice versa. There is no need to deal with several different publishers and your ads can go live the same day. They have a database of over 1000 websites available to advertise on and I have identified a few fashion blogs which would be suitable for Eliot turner. One of them is http://www.myfashionlife.com/ which is updated daily with fashion news, shopping and product reviews. My Fashion Life generates over 250,000 page views per month and has a traffic rank of 64,145. We will consider using an advertising marketplace such as this rather than going directly to individual websites as it may save time.
When it comes to the advert itself, it is important that it connects with the audience and is specific to that particular audience, if the message is generic you will not have the same impact. Also, the advert needs to be catchy and entertaining without talking at them. The headline should ignite the reader’s interest convincing them you have what they need whilst being short and simple. The design should correspond with your branding and it is a good idea to include company logos and product images.
Here are the potential influential fashion blogs we would consider for advertising from all over the world:
- http://fashionblog.dailymail.co.uk/
- www.cosmofashion.co.uk
- www.fashionista.com
- www.shoppingblog.com
- www.makingitlovely.com
- http://galadarling.com/
- www.karencheng.com.au
- www.outblush.com
- http://joannagoddard.blogspot.com
- www.trenddelacreme.com
- http://womantribune.com
- www.myfashionlife.com
- www.busybeelifestyle.com