We’re a pretty social group, we’ve all got Twitter accounts and we usually send out most of our info out via @ecomexperiment, however we have our own @eliot_turner account now and plan become more socially active.
We want to communicate and relate with people about the service we’re providing, telling them about our new stock and quite possibly throw the odd offer around from time to time. We would like people to know we’re there to talk to.
As well as being openly social, we will create dialogue with two types of twitter users; the average user who is our potential customer and those who are influential in our field who can promote our business interests. An authority in our field such as a fashion influence endorsing a link will have much more response than unknown quantity tweeting out links. An influencer’s voice will be respected by our target market. Networking with bloggers, publishers, journalists and other business owners will also create traffic.
When tweeting, we will take in to consideration the quality of tweets and not overwhelm you with links making you switch off.
Also, we will use search.twitter.com to our advantage, identifying users who have searched for anything jewellery related. We will not only be able to gain consumer insight but also establish a relationship with these people and offer them discounts or information about our products.
Email Marketing
As you may already know we have built up a database of around 3000 potential customers via an online prize draw at www.eliotturner.com. Those who have entered were given the option to sign up to our mailing list meaning we have a list of people who we know want to hear about our products. We will send these people emails at our launch promoting our products and any special offers we may have. We will then record those who’ve been responsive to emails and those customers who have bought products and send out questionnaires to these people to learn more about who our target demographic actually is. We can then target specific customers with emails, for example, send only male customers an email with Valentine’s Day offers.
Voucher code websites
We will be placing a voucher offering around 10% off products at Eliot Turner which will bring traffic to the site and hopefully create sales.
Prize draw websites
We will register a prize draw on various prize draw websites which will have an option to subscribe to our email newsletters. This will not only expand our email database but increase awareness of the Eliot Turner brand.
Paid Advertising
Fashion blogs
We plan to place adverts onto fashion blogs such as www.fashionista.com, www.myfashionlife.com and http://fashionblog.dailymail.co.uk. These blogs are influential and receive significant traffic numbers and are likely to be viewed by our target demographic.
Google ad words
Once the site is launched we will place an advert on Google ad words as there is often at least a two month wait for SEO to take effect. Once Eliot Turner appears higher in the search rankings we will amend and reduce spend on our advert.