Scenario: Walking down a high street window shopping, something catches your eye and you enter the store. The next thing you’re doing is walking out of the store with a purchase.
The above scenario shows that without realising, you can actually become one part of a sales tunnel very quickly. Online things are different, granted people window shop but only seasoned buyers will go to the same online shop time and time again. This would usually happen if they’ve had a really good buying process, excellent customer service and event better delivery times.
For the general Joe/Jane Blogs who might only buy twice online in a month, buying online is generally different. They’re more likely to hear about a product socially.
Word of Mouth has changed dramatically in the last year or so, you’re more likely to find a group of people talking about a product online than you would physically. It takes one conversation with one link added for someone to become a buyer.
The question is, once you have a buyer how do you keep them interested in you and your company to come back and be return buyers?
The answer, you stay social.
Companies large and small really need to hook up to the fact that people are people, just like themselves they also need to understand their customers. Customers LOVE interaction. They LOVE feeling a part of something bigger. Get to know your customers socially, make a friend and you’ll gain a loyal follower. Remember however that it is not good of you to force yourself on people, present what you have in the right way to the right people and you are half way there.