Ecommerce Experiment

In a recent post I discussed our brand values and why they were important to consider before designing a logo for Eliot Turner Ltd. As some of the more observant readers of the blog will have noticed we recently changed our holding page which revealed our final brand design.

It is important to remember that although the logo is what most people associate as being a brand, it is only the first part of a branding process and must be reflected correctly across all associated marketing literature. Some of the areas we considered are:

• Logo Design
• Stationery Design
• Order and delivery confirmations
• Email Signatures
• Printed marketing literature
• Email mailshot design
• Advertsing both online and offline
• Packaging

All these items are different methods of marketing / communication, which will reflect our brand. We used our company colours as the primary way to create brand recognition. You can see from the Eliot Turner Twitter page we have even made sure we have correct brand alignment. Our brand goes beyond colour but into the quality of the packaging, what paper we use for printing and how we word our communication.

Here are a few items of our branding which should give you an idea of how things are looking:

Check back later this afternoon when we’ll be revealing a sneak peek of our website!