Competitor analysis involves learning more about the businesses that function around the same target demographic as you enabling you to assess their strengths and weaknesses whilst identifying opportunities and threats to your own business.
Often businesses become obsessed with competitor analysis whilst others can ignore what their competitors are doing completely. A healthy medium would be [...]
In any business your target audience should drive all decisions made, so defining you target demographic is an important step. The general attributes of your target audience are obviously important, for example, age, sex, location, income level and marital status however looking deeper into their motivations, the way they shop and where they congregate makes [...]
I am Alex Irwin!
I am currently working for Carrot Media as part of an eight week work placement set up by Shell Step, a placement scheme matching students and graduates with valuable work experience in relevant businesses. After several interviews with other companies, I was excited to read about this company as the project they were offering for [...]