I’ll quickly point something out before you start reading, I’m not an SEO specialist, a designer, a marketer or a techie. However, I do have a unique stand point when it comes to SEO
After months of hard work getting our eCommerce business ready to launch, we’ve finally done it! Eliot Turner Ltd launched
Finding manufacturers of handmade jewellery was easy! I started by scouring the internet and visiting trade fairs. I had to twist a few arms to let me into some of the buyer fairs but after a few weeks I had my initial list. We realised there were a few hurdles to cross in order [...]
Most people who think about ecommerce will jump to the conclusion that you need lots of working capital. This capital would be used to buy stock that sits on the shelf and if it doesn’t sell, it ends up costing you lots of money. What if I told you that it doesn’t have to be [...]
I thought I’d provide a sneak peek of what will be unveiled as our website design for Eliot Turner Ltd in a about a week from now.
In a recent post I discussed our brand values and why they were important to consider before designing a logo for Eliot Turner Ltd. As some of the more observant readers of the blog will have noticed we recently changed our holding page which revealed our final brand design.
It is important to remember that although the logo is what most people associate as being a brand, it is only the first part of a branding process and must be reflected correctly across all associated marketing literature.
Over the last few months we’ve been working hard to get our ecommerce site (www.eliotturner.com) up and running. We had planned to get everything finished much sooner but have had numerous challenges which we’ve had to overcome. Our launch date is now only 10 days away.
Justin Turner from the ecommerce experiment talks about Brand Values and how we went about creating the brand for our new online store, Eliot Turner.
There are some simple checks I think everyone looking to setup a business should do before deciding that’s the name for them. It can sometimes be really frustrating to come up with a name and then perform simple checks to discover it’s not going to work for you. Here are a few pointers which might help you in your own process:
Missing the Christmas rush might seem like madness but we decided not to launch Eliot Turner until the New Year. This was a tactical decision as we identified a risk which was not worth taking. The risk was regarding our stock management or the lack of it.