We’ve been a little quiet on the blog for the last few months but we’re now in the final stages for launch. What we’ve learnt is to set slightly more realistic goals as although we can turn out a website in plenty of time our procedures and business processes have to be perfect
Unfortunately a month ago Gavin Elliott, carrotmedia’s creative director left the company. Gavin had been taking a creative lead on the project so control had to be passed over to our new designer.
One thing we’ve always been cautious about is how to present the brand and items to the customer upon delivery. Do customers really care how an item is delivered? Does it need to be bagged, boxed and tied?
We recently ran a prize draw where people signed up to win a Swarovski Pearl Jewelery Set. The [...]
Scenario: Walking down a high street window shopping, something catches your eye and you enter the store. The next thing you’re doing is walking out of the store with a purchase.
The above scenario shows that without realising, you can actually become one part of a sales tunnel very quickly. Online things are different, granted people [...]
On Monday 29th June, Justin and I spoke at the SuperMondays event held at Newcastle University about the eCommerce experiment to a crowd of approximately 40 people. Thanks to Ross Cooney for inviting us to take part.
In it to win it? Everyone has heard it one hundred plus times, however over the next two years as reported by the Daily Telegraph online sales are set to double. Even if we take into account that Paypal reported a £8.3bn drop in spending by the end of 2011, online sales are still expected [...]
I’ve been trying to keep the design under wraps as much as I could but there always comes a point when you need feedback from other people. So the guys have seen the full design and will be providing feedback over the next couple of days. We’ll be looking into various other ecommerce sites and [...]
I can quite honestly say that the vast majority of micro businesses that form under the banner of a limited company don’t have a clue what they’re doing. This might be a sweeping statement but it’s something I’m convinced about.
People don’t realise a limited company requires lots of admin to maintain and run the structure [...]
This was going to be a video post but time didn’t allow! I’ll be going into more detail about running prize draws and where to submit them later this week.
We now have our domain name online and a prize draw running. Head over to http://www.eliotturner.com to enter and try and win a Handmade Swarovski Silver [...]
Little bit of background behind today’s first video blog post. Last night I decided to put together a short video on something that has been bugging me about Twitter lately, and it links very well to marketing the eCommerce experiment and Eliot Turner. I chat a little about the auto-follow feature in Twitter and how [...]