I thought I’d provide a sneak peek of what will be unveiled as our website design for Eliot Turner Ltd in a about a week from now.
In a recent post I discussed our brand values and why they were important to consider before designing a logo for Eliot Turner Ltd. As some of the more observant readers of the blog will have noticed we recently changed our holding page which revealed our final brand design.
It is important to remember that although the logo is what most people associate as being a brand, it is only the first part of a branding process and must be reflected correctly across all associated marketing literature.
Following usability guidelines for your eCommerce site are obviously important. Design aspects of your website such as quick downloading, easy navigation and interaction with no ambiguity trigger sales, however selling to foreign markets requires extra consideration. An eCommerce site that only focuses on their target audience in one country cannot exploit the internet’s global reach [...]
Competitor analysis involves learning more about the businesses that function around the same target demographic as you enabling you to assess their strengths and weaknesses whilst identifying opportunities and threats to your own business.
Often businesses become obsessed with competitor analysis whilst others can ignore what their competitors are doing completely. A healthy medium would be [...]
On Monday 29th June, Justin and I spoke at the SuperMondays event held at Newcastle University about the eCommerce experiment to a crowd of approximately 40 people. Thanks to Ross Cooney for inviting us to take part.
I’ve been trying to keep the design under wraps as much as I could but there always comes a point when you need feedback from other people. So the guys have seen the full design and will be providing feedback over the next couple of days. We’ll be looking into various other ecommerce sites and [...]
I believe that any business with clear goals which everyone in the organisation is working to will always succeed. We sat down as a team to discuss the goals for Eliot Turner for the coming year.
We decided to set 5 realistic goals which are:
1. Achieve a turnover of £100,000 in the first year of trading
2. [...]