After months of hard work getting our eCommerce business ready to launch, we’ve finally done it! Eliot Turner Ltd launched
Finding manufacturers of handmade jewellery was easy! I started by scouring the internet and visiting trade fairs. I had to twist a few arms to let me into some of the buyer fairs but after a few weeks I had my initial list. We realised there were a few hurdles to cross in order [...]
Most people who think about ecommerce will jump to the conclusion that you need lots of working capital. This capital would be used to buy stock that sits on the shelf and if it doesn’t sell, it ends up costing you lots of money. What if I told you that it doesn’t have to be [...]
Over the last few months we’ve been working hard to get our ecommerce site (www.eliotturner.com) up and running. We had planned to get everything finished much sooner but have had numerous challenges which we’ve had to overcome. Our launch date is now only 10 days away.
Justin Turner from the ecommerce experiment talks about Brand Values and how we went about creating the brand for our new online store, Eliot Turner.
There are some simple checks I think everyone looking to setup a business should do before deciding that’s the name for them. It can sometimes be really frustrating to come up with a name and then perform simple checks to discover it’s not going to work for you. Here are a few pointers which might help you in your own process:
Missing the Christmas rush might seem like madness but we decided not to launch Eliot Turner until the New Year. This was a tactical decision as we identified a risk which was not worth taking. The risk was regarding our stock management or the lack of it.
We’ve been a little quiet on the blog for the last few months but we’re now in the final stages for launch. What we’ve learnt is to set slightly more realistic goals as although we can turn out a website in plenty of time our procedures and business processes have to be perfect
Unfortunately a month ago Gavin Elliott, carrotmedia’s creative director left the company. Gavin had been taking a creative lead on the project so control had to be passed over to our new designer.
Twitter
We’re a pretty social group, we’ve all got Twitter accounts and we usually send out most of our info out via @ecomexperiment, however we have our own @eliot_turner account now and plan become more socially active.
We want to communicate and relate with people about the service we’re providing, telling them about our new stock and quite possibly [...]