Affiliate marketing involves allowing a third party to market your product for you leaving you to concentrate on other aspects of your business and only having to pay them for referrals that create a click, registration or, most commonly, a sale. Referrals to your site are usually made through a link on the affiliates site [...]
Social media is expanding at an alarming rate and it would be foolish for businesses not to embrace this.
Advertising online on social media sites not only allows you to target your product directly to the people who will be interested in it but also measure your success through tracking clicks and sales. We are particularly interested [...]
There has been a huge increase in companies opting to use voucher codes on affiliate’s websites in the hope that these will be turned into sales. Consumers are always looking for savings on the internet and so offering voucher codes has become an effective marketing strategy for merchants. A voucher can often turn a consumer [...]
Often businesses are reluctant to run email marketing campaigns due to fear of being seen as spammers however it is one of the easiest, cheapest and most effective forms of marketing providing timely results…if done correctly. It is important to get the most out of your email marketing campaign as an email that isn’t well [...]
Competitor analysis involves learning more about the businesses that function around the same target demographic as you enabling you to assess their strengths and weaknesses whilst identifying opportunities and threats to your own business.
Often businesses become obsessed with competitor analysis whilst others can ignore what their competitors are doing completely. A healthy medium would be [...]
On Monday 29th June, Justin and I spoke at the SuperMondays event held at Newcastle University about the eCommerce experiment to a crowd of approximately 40 people. Thanks to Ross Cooney for inviting us to take part.
In any business your target audience should drive all decisions made, so defining you target demographic is an important step. The general attributes of your target audience are obviously important, for example, age, sex, location, income level and marital status however looking deeper into their motivations, the way they shop and where they congregate makes [...]
In it to win it? Everyone has heard it one hundred plus times, however over the next two years as reported by the Daily Telegraph online sales are set to double. Even if we take into account that Paypal reported a £8.3bn drop in spending by the end of 2011, online sales are still expected [...]
We’re just starting up Eliot Turner which means we must keep our costs down, therefore this requires us to use the best camera we can get our hands on. Chris kindly volunteered his SONY DSC-T300 touch screen digital camera with 10.1 mega pixels and a 5x optical zoom.
This is great for the time being, however [...]
This was going to be a video post but time didn’t allow! I’ll be going into more detail about running prize draws and where to submit them later this week.
We now have our domain name online and a prize draw running. Head over to http://www.eliotturner.com to enter and try and win a Handmade Swarovski Silver [...]