Little bit of background behind today’s first video blog post. Last night I decided to put together a short video on something that has been bugging me about Twitter lately, and it links very well to marketing the eCommerce experiment and Eliot Turner. I chat a little about the auto-follow feature in Twitter and how [...]
I believe that any business with clear goals which everyone in the organisation is working to will always succeed. We sat down as a team to discuss the goals for Eliot Turner for the coming year.
We decided to set 5 realistic goals which are:
1. Achieve a turnover of £100,000 in the first year of trading
2. [...]
When we took the decision to setup an online shop/store, it was a pretty daunting thought to have. We looked at the big reasons why we were doing it and what we were going to do, it’s not everyday two guys and then two guys and one girl decide to start selling jewelery online and [...]
Today we received a new comment on the blog with regards to our “Setting a Budget” post. I felt it was so well written that it was worth responding to in full. The comment was from Oliver Ker, a freelance designer from Huddersfield, UK.
Thanks to Oliver for taking the time to write such an interesting [...]
I’ve briefly explained in my first post the reasoning behind setting up our own online shop. For us at carrotmedia it’s going to be a learning experience to make us better at our job. However, we have an alternative motive!
We want to give back to the community something which they can keep and learn from [...]
If you look at the most successful online shops in the market place you will see they rely heavily on email marketing. Therefore it’s really important that we build an opt-in email database rapidly. We are going to use quick and simple viral marketing techniques to build the database. Spam is an increasing problem for everyone using email, so it’s incredibly important that the data is gathered in a sensible and ethical way.
We aren’t aiming to compete with the big boys in the market place and needed an edge that sets us apart. Therefore we are going to use small local suppliers with unique hand made products.