Unfortunately a month ago Gavin Elliott, carrotmedia’s creative director left the company. Gavin had been taking a creative lead on the project so control had to be passed over to our new designer.
One thing we’ve always been cautious about is how to present the brand and items to the customer upon delivery. Do customers really care how an item is delivered? Does it need to be bagged, boxed and tied?
We recently ran a prize draw where people signed up to win a Swarovski Pearl Jewelery Set. The [...]
Scenario: Walking down a high street window shopping, something catches your eye and you enter the store. The next thing you’re doing is walking out of the store with a purchase.
The above scenario shows that without realising, you can actually become one part of a sales tunnel very quickly. Online things are different, granted people [...]
Up to now, we have talked solely about online marketing, however it is important to include some traditional offline marketing in your campaign to drive traffic to your website and improve presence in the market place. Research shows that the majority of people visit a website after reading it in a newspaper or magazine or [...]
Last week I had the opportunity to sit through a seminar titled “Building a brand with Social Media”.
This seminar intended to educate those unfamiliar with social media websites and in particular how they can be used as a marketing tool to build a brand for your business or product. The internet has allowed everyone their [...]
Research suggests consumers prefer to start their online shopping experience with search engines and social media sites rather than going directly to the site of an established retailer. Businesses that analyse the trends associated and utilize this knowledge in their marketing campaigns will have a huge advantage over those who don’t.
Google…
Services such as ‘Google trends’ [...]
Following usability guidelines for your eCommerce site are obviously important. Design aspects of your website such as quick downloading, easy navigation and interaction with no ambiguity trigger sales, however selling to foreign markets requires extra consideration. An eCommerce site that only focuses on their target audience in one country cannot exploit the internet’s global reach [...]
For most eCommerce sites, the biggest loss of revenue is at the checkout due to shopping cart abandonment. Around 60% of shopping baskets are abandoned before customers have completed their purchase meaning businesses are losing thousands of potential sales. Reasons for basket abandonment can be; high delivery costs, checkout problems, lengthy registrations, fear about the [...]
Twitter
We’re a pretty social group, we’ve all got Twitter accounts and we usually send out most of our info out via @ecomexperiment, however we have our own @eliot_turner account now and plan become more socially active.
We want to communicate and relate with people about the service we’re providing, telling them about our new stock and quite possibly [...]
Affiliate marketing involves allowing a third party to market your product for you leaving you to concentrate on other aspects of your business and only having to pay them for referrals that create a click, registration or, most commonly, a sale. Referrals to your site are usually made through a link on the affiliates site [...]