Forming a Limited (Ltd) Company

Published on 17 June 2009 by Justin in General

0

I can quite honestly say that the vast majority of micro businesses that form under the banner of a limited company don’t have a clue what they’re doing. This might be a sweeping statement but it’s something I’m convinced about.
People don’t realise a limited company requires lots of admin to maintain and run the structure [...]

Continue Reading

How to choose a web developer?

Published on 16 June 2009 by Chris in Development, General

2

We are lucky to already have a web developer on board for this project (me ), but if we didn’t have this experience in house, then we would need to look elsewhere. Choosing a web developer will depend quite heavily on your budget, expectations and the scale of your operation.
Once you know what your [...]

Continue Reading

The Prize Draw is Alive!

Published on 12 June 2009 by Justin in Blog, Marketing, Traffic

1

This was going to be a video post but time didn’t allow! I’ll be going into more detail about running prize draws and where to submit them later this week.
We now have our domain name online and a prize draw running. Head over to http://www.eliotturner.com to enter and try and win a Handmade Swarovski Silver [...]

Continue Reading

Don’t overload on Twitter

Published on 11 June 2009 by Justin in General, Marketing

0

Little bit of background behind today’s first video blog post. Last night I decided to put together a short video on something that has been bugging me about Twitter lately, and it links very well to marketing the eCommerce experiment and Eliot Turner. I chat a little about the auto-follow feature in Twitter and how [...]

Continue Reading

An addition to the team

Published on 10 June 2009 by Justin in General

1

We’re moving on with the eCommerce experiment and currently putting the design together for the new store. The sneak previews will be shown in the coming week. We just wanted to let everyone know that a new name will be popping up on the blog in the next few weeks.
I had the opportunity to interview [...]

Continue Reading

The Business Goals

Published on 08 June 2009 by Justin in Design, General, Marketing, Money, Sales, Traffic

2

I believe that any business with clear goals which everyone in the organisation is working to will always succeed. We sat down as a team to discuss the goals for Eliot Turner for the coming year.
We decided to set 5 realistic goals which are:
1.      Achieve a turnover of £100,000 in the first year of trading
2.      [...]

Continue Reading

Why we were woo’d by woo

Published on 07 June 2009 by Justin in General, Marketing

5

When we took the decision to setup an online shop/store, it was a pretty daunting thought to have. We looked at the big reasons why we were doing it and what we were going to do, it’s not everyday two guys and then two guys and one girl decide to start selling jewelery online and [...]

Continue Reading

Choosing a technology

Published on 04 June 2009 by Chris in Blog, Development

9

If you are building your own eCommerce site, then very early on, you will make a decision on the technology that will make the basis of your site.
Your first decision is to determine if you wish to develop your own system from scratch, or do you want to use readily available open source software and [...]

Continue Reading

Our eCommerce server infrastructure

Published on 02 June 2009 by Chris in Blog, Development

9

In order for our eCommerce site to run smoothly and have good load times, we need to start with a good infrastructure to work with.
We will be using our own hosting solution, which will be hosted in a Data Centre in Newcastle upon Tyne, UK. The hosting infrastructure comprises of the following:

Mail Server: This [...]

Continue Reading

A very good question

Published on 01 June 2009 by Justin in Blog, General, Marketing

0

Today we received a new comment on the blog with regards to our “Setting a Budget” post. I felt it was so well written that it was worth responding to in full. The comment was from Oliver Ker, a freelance designer from Huddersfield, UK.
Thanks to Oliver for taking the time to write such an interesting [...]

Continue Reading