Most people who think about ecommerce will jump to the conclusion that you need lots of working capital. This capital would be used to buy stock that sits on the shelf and if it doesn’t sell, it ends up costing you lots of money. What if I told you that it doesn’t have to be [...]
Research suggests consumers prefer to start their online shopping experience with search engines and social media sites rather than going directly to the site of an established retailer. Businesses that analyse the trends associated and utilize this knowledge in their marketing campaigns will have a huge advantage over those who don’t.
Google…
Services such as ‘Google trends’ [...]
Following usability guidelines for your eCommerce site are obviously important. Design aspects of your website such as quick downloading, easy navigation and interaction with no ambiguity trigger sales, however selling to foreign markets requires extra consideration. An eCommerce site that only focuses on their target audience in one country cannot exploit the internet’s global reach [...]
For most eCommerce sites, the biggest loss of revenue is at the checkout due to shopping cart abandonment. Around 60% of shopping baskets are abandoned before customers have completed their purchase meaning businesses are losing thousands of potential sales. Reasons for basket abandonment can be; high delivery costs, checkout problems, lengthy registrations, fear about the [...]
There has been a huge increase in companies opting to use voucher codes on affiliate’s websites in the hope that these will be turned into sales. Consumers are always looking for savings on the internet and so offering voucher codes has become an effective marketing strategy for merchants. A voucher can often turn a consumer [...]
Often businesses are reluctant to run email marketing campaigns due to fear of being seen as spammers however it is one of the easiest, cheapest and most effective forms of marketing providing timely results…if done correctly. It is important to get the most out of your email marketing campaign as an email that isn’t well [...]
Competitor analysis involves learning more about the businesses that function around the same target demographic as you enabling you to assess their strengths and weaknesses whilst identifying opportunities and threats to your own business.
Often businesses become obsessed with competitor analysis whilst others can ignore what their competitors are doing completely. A healthy medium would be [...]
On Monday 29th June, Justin and I spoke at the SuperMondays event held at Newcastle University about the eCommerce experiment to a crowd of approximately 40 people. Thanks to Ross Cooney for inviting us to take part.
In it to win it? Everyone has heard it one hundred plus times, however over the next two years as reported by the Daily Telegraph online sales are set to double. Even if we take into account that Paypal reported a £8.3bn drop in spending by the end of 2011, online sales are still expected [...]
I believe that any business with clear goals which everyone in the organisation is working to will always succeed. We sat down as a team to discuss the goals for Eliot Turner for the coming year.
We decided to set 5 realistic goals which are:
1. Achieve a turnover of £100,000 in the first year of trading
2. [...]