Following usability guidelines for your eCommerce site are obviously important. Design aspects of your website such as quick downloading, easy navigation and interaction with no ambiguity trigger sales, however selling to foreign markets requires extra consideration. An eCommerce site that only focuses on their target audience in one country cannot exploit the internet’s global reach [...]
For most eCommerce sites, the biggest loss of revenue is at the checkout due to shopping cart abandonment. Around 60% of shopping baskets are abandoned before customers have completed their purchase meaning businesses are losing thousands of potential sales. Reasons for basket abandonment can be; high delivery costs, checkout problems, lengthy registrations, fear about the [...]
There has been a huge increase in companies opting to use voucher codes on affiliate’s websites in the hope that these will be turned into sales. Consumers are always looking for savings on the internet and so offering voucher codes has become an effective marketing strategy for merchants. A voucher can often turn a consumer [...]
Competitor analysis involves learning more about the businesses that function around the same target demographic as you enabling you to assess their strengths and weaknesses whilst identifying opportunities and threats to your own business.
Often businesses become obsessed with competitor analysis whilst others can ignore what their competitors are doing completely. A healthy medium would be [...]
On Monday 29th June, Justin and I spoke at the SuperMondays event held at Newcastle University about the eCommerce experiment to a crowd of approximately 40 people. Thanks to Ross Cooney for inviting us to take part.
This was going to be a video post but time didn’t allow! I’ll be going into more detail about running prize draws and where to submit them later this week.
We now have our domain name online and a prize draw running. Head over to http://www.eliotturner.com to enter and try and win a Handmade Swarovski Silver [...]
I believe that any business with clear goals which everyone in the organisation is working to will always succeed. We sat down as a team to discuss the goals for Eliot Turner for the coming year.
We decided to set 5 realistic goals which are:
1. Achieve a turnover of £100,000 in the first year of trading
2. [...]