In any business your target audience should drive all decisions made, so defining you target demographic is an important step. The general attributes of your target audience are obviously important, for example, age, sex, location, income level and marital status however looking deeper into their motivations, the way they shop and where they congregate makes [...]
In it to win it? Everyone has heard it one hundred plus times, however over the next two years as reported by the Daily Telegraph online sales are set to double. Even if we take into account that Paypal reported a £8.3bn drop in spending by the end of 2011, online sales are still expected [...]