One thing we’ve always been cautious about is how to present the brand and items to the customer upon delivery. Do customers really care how an item is delivered? Does it need to be bagged, boxed and tied?
We recently ran a prize draw where people signed up to win a Swarovski Pearl Jewelery Set. The [...]
Competitor analysis involves learning more about the businesses that function around the same target demographic as you enabling you to assess their strengths and weaknesses whilst identifying opportunities and threats to your own business.
Often businesses become obsessed with competitor analysis whilst others can ignore what their competitors are doing completely. A healthy medium would be [...]
On Monday 29th June, Justin and I spoke at the SuperMondays event held at Newcastle University about the eCommerce experiment to a crowd of approximately 40 people. Thanks to Ross Cooney for inviting us to take part.
I am Alex Irwin!
I am currently working for Carrot Media as part of an eight week work placement set up by Shell Step, a placement scheme matching students and graduates with valuable work experience in relevant businesses. After several interviews with other companies, I was excited to read about this company as the project they were offering for [...]
We’re moving on with the eCommerce experiment and currently putting the design together for the new store. The sneak previews will be shown in the coming week. We just wanted to let everyone know that a new name will be popping up on the blog in the next few weeks.
I had the opportunity to interview [...]
When we took the decision to setup an online shop/store, it was a pretty daunting thought to have. We looked at the big reasons why we were doing it and what we were going to do, it’s not everyday two guys and then two guys and one girl decide to start selling jewelery online and [...]
If you look at the most successful online shops in the market place you will see they rely heavily on email marketing. Therefore it’s really important that we build an opt-in email database rapidly. We are going to use quick and simple viral marketing techniques to build the database. Spam is an increasing problem for everyone using email, so it’s incredibly important that the data is gathered in a sensible and ethical way.
Content management within an eCommerce site is often quite difficult to get right.
We’re moving on quickly behind the scenes at eCommerce experiment (we’re back at the bank tomorrow) and the posts will be quickly gathering pace over the coming weeks so I’d better let you in on some vital information!
We do name generation processes for new start-ups at carrotmedia so when it came to developing the name [...]
We want everyone to be successful and if that means giving away “trade secrets” about marketing, sales tunnels, banking tips, usability, design and checkout procedures then so be it.