Scenario: Walking down a high street window shopping, something catches your eye and you enter the store. The next thing you’re doing is walking out of the store with a purchase.
The above scenario shows that without realising, you can actually become one part of a sales tunnel very quickly. Online things are different, granted people [...]
Following usability guidelines for your eCommerce site are obviously important. Design aspects of your website such as quick downloading, easy navigation and interaction with no ambiguity trigger sales, however selling to foreign markets requires extra consideration. An eCommerce site that only focuses on their target audience in one country cannot exploit the internet’s global reach [...]
There has been a huge increase in companies opting to use voucher codes on affiliate’s websites in the hope that these will be turned into sales. Consumers are always looking for savings on the internet and so offering voucher codes has become an effective marketing strategy for merchants. A voucher can often turn a consumer [...]
If you look at the most successful online shops in the market place you will see they rely heavily on email marketing. Therefore it’s really important that we build an opt-in email database rapidly. We are going to use quick and simple viral marketing techniques to build the database. Spam is an increasing problem for everyone using email, so it’s incredibly important that the data is gathered in a sensible and ethical way.