I’ll quickly point something out before you start reading, I’m not an SEO specialist, a designer, a marketer or a techie. However, I do have a unique stand point when it comes to SEO
After months of hard work getting our eCommerce business ready to launch, we’ve finally done it! Eliot Turner Ltd launched
Most people who think about ecommerce will jump to the conclusion that you need lots of working capital. This capital would be used to buy stock that sits on the shelf and if it doesn’t sell, it ends up costing you lots of money. What if I told you that it doesn’t have to be [...]
Over the last few months we’ve been working hard to get our ecommerce site (www.eliotturner.com) up and running. We had planned to get everything finished much sooner but have had numerous challenges which we’ve had to overcome. Our launch date is now only 10 days away.
Justin Turner from the ecommerce experiment talks about Brand Values and how we went about creating the brand for our new online store, Eliot Turner.
Missing the Christmas rush might seem like madness but we decided not to launch Eliot Turner until the New Year. This was a tactical decision as we identified a risk which was not worth taking. The risk was regarding our stock management or the lack of it.
We’ve been a little quiet on the blog for the last few months but we’re now in the final stages for launch. What we’ve learnt is to set slightly more realistic goals as although we can turn out a website in plenty of time our procedures and business processes have to be perfect
Unfortunately a month ago Gavin Elliott, carrotmedia’s creative director left the company. Gavin had been taking a creative lead on the project so control had to be passed over to our new designer.
Up to now, we have talked solely about online marketing, however it is important to include some traditional offline marketing in your campaign to drive traffic to your website and improve presence in the market place. Research shows that the majority of people visit a website after reading it in a newspaper or magazine or [...]
Following usability guidelines for your eCommerce site are obviously important. Design aspects of your website such as quick downloading, easy navigation and interaction with no ambiguity trigger sales, however selling to foreign markets requires extra consideration. An eCommerce site that only focuses on their target audience in one country cannot exploit the internet’s global reach [...]