After months of hard work getting our eCommerce business ready to launch, we’ve finally done it! Eliot Turner Ltd launched
Most people who think about ecommerce will jump to the conclusion that you need lots of working capital. This capital would be used to buy stock that sits on the shelf and if it doesn’t sell, it ends up costing you lots of money. What if I told you that it doesn’t have to be [...]
I thought I’d provide a sneak peek of what will be unveiled as our website design for Eliot Turner Ltd in a about a week from now.
Over the last few months we’ve been working hard to get our ecommerce site (www.eliotturner.com) up and running. We had planned to get everything finished much sooner but have had numerous challenges which we’ve had to overcome. Our launch date is now only 10 days away.
Justin Turner from the ecommerce experiment talks about Brand Values and how we went about creating the brand for our new online store, Eliot Turner.
One thing we’ve always been cautious about is how to present the brand and items to the customer upon delivery. Do customers really care how an item is delivered? Does it need to be bagged, boxed and tied?
We recently ran a prize draw where people signed up to win a Swarovski Pearl Jewelery Set. The [...]
Twitter
We’re a pretty social group, we’ve all got Twitter accounts and we usually send out most of our info out via @ecomexperiment, however we have our own @eliot_turner account now and plan become more socially active.
We want to communicate and relate with people about the service we’re providing, telling them about our new stock and quite possibly [...]
Competitor analysis involves learning more about the businesses that function around the same target demographic as you enabling you to assess their strengths and weaknesses whilst identifying opportunities and threats to your own business.
Often businesses become obsessed with competitor analysis whilst others can ignore what their competitors are doing completely. A healthy medium would be [...]
I’ve been trying to keep the design under wraps as much as I could but there always comes a point when you need feedback from other people. So the guys have seen the full design and will be providing feedback over the next couple of days. We’ll be looking into various other ecommerce sites and [...]
This was going to be a video post but time didn’t allow! I’ll be going into more detail about running prize draws and where to submit them later this week.
We now have our domain name online and a prize draw running. Head over to http://www.eliotturner.com to enter and try and win a Handmade Swarovski Silver [...]