After months of hard work getting our eCommerce business ready to launch, we’ve finally done it! Eliot Turner Ltd launched
Finding manufacturers of handmade jewellery was easy! I started by scouring the internet and visiting trade fairs. I had to twist a few arms to let me into some of the buyer fairs but after a few weeks I had my initial list. We realised there were a few hurdles to cross in order [...]
Missing the Christmas rush might seem like madness but we decided not to launch Eliot Turner until the New Year. This was a tactical decision as we identified a risk which was not worth taking. The risk was regarding our stock management or the lack of it.
We aren’t aiming to compete with the big boys in the market place and needed an edge that sets us apart. Therefore we are going to use small local suppliers with unique hand made products.