In a recent post I discussed our brand values and why they were important to consider before designing a logo for Eliot Turner Ltd. As some of the more observant readers of the blog will have noticed we recently changed our holding page which revealed our final brand design.
It is important to remember that although the logo is what most people associate as being a brand, it is only the first part of a branding process and must be reflected correctly across all associated marketing literature.
Scenario: Walking down a high street window shopping, something catches your eye and you enter the store. The next thing you’re doing is walking out of the store with a purchase.
The above scenario shows that without realising, you can actually become one part of a sales tunnel very quickly. Online things are different, granted people [...]
Up to now, we have talked solely about online marketing, however it is important to include some traditional offline marketing in your campaign to drive traffic to your website and improve presence in the market place. Research shows that the majority of people visit a website after reading it in a newspaper or magazine or [...]
Last week I had the opportunity to sit through a seminar titled “Building a brand with Social Media”.
This seminar intended to educate those unfamiliar with social media websites and in particular how they can be used as a marketing tool to build a brand for your business or product. The internet has allowed everyone their [...]
Twitter
We’re a pretty social group, we’ve all got Twitter accounts and we usually send out most of our info out via @ecomexperiment, however we have our own @eliot_turner account now and plan become more socially active.
We want to communicate and relate with people about the service we’re providing, telling them about our new stock and quite possibly [...]
Affiliate marketing involves allowing a third party to market your product for you leaving you to concentrate on other aspects of your business and only having to pay them for referrals that create a click, registration or, most commonly, a sale. Referrals to your site are usually made through a link on the affiliates site [...]
This was going to be a video post but time didn’t allow! I’ll be going into more detail about running prize draws and where to submit them later this week.
We now have our domain name online and a prize draw running. Head over to http://www.eliotturner.com to enter and try and win a Handmade Swarovski Silver [...]
Little bit of background behind today’s first video blog post. Last night I decided to put together a short video on something that has been bugging me about Twitter lately, and it links very well to marketing the eCommerce experiment and Eliot Turner. I chat a little about the auto-follow feature in Twitter and how [...]
We’re moving on with the eCommerce experiment and currently putting the design together for the new store. The sneak previews will be shown in the coming week. We just wanted to let everyone know that a new name will be popping up on the blog in the next few weeks.
I had the opportunity to interview [...]
Today we received a new comment on the blog with regards to our “Setting a Budget” post. I felt it was so well written that it was worth responding to in full. The comment was from Oliver Ker, a freelance designer from Huddersfield, UK.
Thanks to Oliver for taking the time to write such an interesting [...]