Scenario: Walking down a high street window shopping, something catches your eye and you enter the store. The next thing you’re doing is walking out of the store with a purchase.
The above scenario shows that without realising, you can actually become one part of a sales tunnel very quickly. Online things are different, granted people [...]
Last week I had the opportunity to sit through a seminar titled “Building a brand with Social Media”.
This seminar intended to educate those unfamiliar with social media websites and in particular how they can be used as a marketing tool to build a brand for your business or product. The internet has allowed everyone their [...]
Social media is expanding at an alarming rate and it would be foolish for businesses not to embrace this.
Advertising online on social media sites not only allows you to target your product directly to the people who will be interested in it but also measure your success through tracking clicks and sales. We are particularly interested [...]
I am Alex Irwin!
I am currently working for Carrot Media as part of an eight week work placement set up by Shell Step, a placement scheme matching students and graduates with valuable work experience in relevant businesses. After several interviews with other companies, I was excited to read about this company as the project they were offering for [...]
Little bit of background behind today’s first video blog post. Last night I decided to put together a short video on something that has been bugging me about Twitter lately, and it links very well to marketing the eCommerce experiment and Eliot Turner. I chat a little about the auto-follow feature in Twitter and how [...]
If you look at the most successful online shops in the market place you will see they rely heavily on email marketing. Therefore it’s really important that we build an opt-in email database rapidly. We are going to use quick and simple viral marketing techniques to build the database. Spam is an increasing problem for everyone using email, so it’s incredibly important that the data is gathered in a sensible and ethical way.