Justin Turner from the ecommerce experiment talks about Brand Values and how we went about creating the brand for our new online store, Eliot Turner.
I’m prepared to put my money where my mouth is to prove this point. Every member of the carrotmedia team will become a director and shareholder in the new ecommerce business. We are a united team and in order to ensure the success of the project we need teamwork and dedication. If I truly belief that the team is as strong as I say, then why wouldn’t I want every member to be a director. To this end we have discussed shareholding and come to a fair agreement as to the division of the company between us all.