In a recent post I discussed our brand values and why they were important to consider before designing a logo for Eliot Turner Ltd. As some of the more observant readers of the blog will have noticed we recently changed our holding page which revealed our final brand design.
It is important to remember that although the logo is what most people associate as being a brand, it is only the first part of a branding process and must be reflected correctly across all associated marketing literature.
Research suggests consumers prefer to start their online shopping experience with search engines and social media sites rather than going directly to the site of an established retailer. Businesses that analyse the trends associated and utilize this knowledge in their marketing campaigns will have a huge advantage over those who don’t.
Google…
Services such as ‘Google trends’ [...]
Little bit of background behind today’s first video blog post. Last night I decided to put together a short video on something that has been bugging me about Twitter lately, and it links very well to marketing the eCommerce experiment and Eliot Turner. I chat a little about the auto-follow feature in Twitter and how [...]