There is always room for improvement.
We recently had one of our e-commerce clients depart as they wanted a turnover beyond £2million. We have a fantastic relationship with all our clients so to be told they are going elsewhere is a painful experience. Once the initial shock was over and I sat back to analyse what had happened, I came to the realisation that I actually agreed with our clients. This left the question: “What were we going to do to make sure this won’t happen again?”
Prior Planning Prevents Poor Marketing
As part of the ecommerce experiment we’re going to look into all means of marketing the online shop.
We’re looking to build an extensive mailing list to use with email marketing, work with various types of paid advertisng, use google base and eventually *hopefully* get our products listed with Amazon.
Throughout the ecommerce experiement we will be listing our various marketing techniques and letting you know how each has performed.
Starting from scratch the EASY way
Starting from scratch is daunting. Not knowing where to start or how could leave success a long way off.
Fortunately we’ve gone through this plenty of times by advising clients on what route to take, but now it’s our money that is on the line. If we get this wrong we lose money.
So we’re going to plan, and plan extensively from the start. This whole experiment is going to run as if we were doing this full time. If we make it easy on ourselves now, it will hopefully stay that way in the future.
Welcome to the Ecommerce Experiment
We’re setting up an ecommerce store in house at carrotmedia as an experiment. We work with clients every day on their ecommerce sites and wanted to see if we could do it ourselves, to go through a learning curve and take us through different stages of ecommerce development. We’re looking to see how and in what ways we can change our approach to bring more sales.
We’re going to be blogging the whole thing from scratch showing you the marketing, the design and development and our products. our sales tunnels, the ones which work and the ones which don’t. and producing updates of progress/sales/traffic etc.
We will be looking into various factors like usability, design, function and advertising and seeing how each of these relates to sales.
Follow Us
Follow us on a journey through an ecommerce start up. You can follow us via Twitter, Email Signups (we’ll send you updates of how we’re getting on) or you can signup to our RSS feed.
To follow us on Facebook you can find our page or join the group.
Benefits of following us?
We’re in it for the long haul, we’re in it to do everything wrong and learn from our experience. If you follow us you’ll see how to do things right. We’re doing this for the people out there who want to make money online through selling products or even services.
